Ricky is not unlike most that take advantage of a direct marketing opportunity. Like most of us, he was searching for a way to make more money. His day job was barely paying the bills and he needed a new way to earn additional income. Then along came Charlie. Charlie went to school with Ricky and he had experienced great success in direct marketing. Charlie had already been successful in three different MLM businesses. One day over a cup of coffee, Charlie convinced Ricky that his fortunes awaited him in Charlie’s latest MLM opportunity. Ricky was so excited and signed up immediately! “What’s next?” asked Ricky. Charlie told him to get busy learning the system and get busy making his list of potential contacts.
Ricky poured himself into the process. He learned the system front to back. He became very familiar with the products, the services and the compensation plan. For a solid week, he composed his list of potential contacts and in only ten days, he felt he was ready to begin marketing his business. The company had an upcoming meeting scheduled and Ricky invited 12 people from his list to join him on a Wednesday night. Wednesday night arrived and Ricky could not wait to meet and greet all of his participants. Only Martha showed up, and she was twenty minutes late and missed the discussion on the products and the compensation plan. Martha did not join. Future scheduled meetings resulted in only one person who was interested.
Ricky was not discouraged. He had over 150 people on his list and he began setting appointments with several of these people over the next few months. He had one more person join his business and Charlie called to congratulate him. He needed three people in his top line in order to reap all of the compensation benefits, so he begged his sister to join as well. She did. Holy smokes! Ricky felt his MLM Mojo was working and everything was falling into place.
Fast forward three months and Ricky had three people in his top line and one more had signed up as well. Four long months of persistence resulted in four distributors. There was not much of a possibility of creating additional income at that pace. Ricky got to work. He called every single person on his list, some for a second and third time. He did not have a lot of luck. He posted fliers. He made business cards. He began leaving marketing materials everywhere and talking to complete strangers about his business. After six months, four people were all he had to show for his efforts.
He went back to Charlie. He asked, “What did you do to get so many people to join your business?” Since Ricky and Charlie were such close friends, he did not mind telling him that the majority of his downline had followed him from his previous business. It had taken years in his first business to build up this group of people and they had been following his lead ever since. Ricky was understandably disappointed, yet Charlie, who had not been in Ricky’s shoes for a long time did not understand why. After that revelation, Ricky simply lost his MLM Mojo, and he was not sure he would ever find it again.
What exactly did Ricky do wrong? Nothing, really. He simply following the instructions of his business mentor. Unfortunately, the steps that were suggested to him were the same old tired steps that have been suggested by most direct marketers for over thirty years. Ricky had a decision to make. He could stop working the business, or he could find a better way on his own. He went online and looked for ways to generate leads for his business. He found that you could buy leads, but that would just cost more money and he already had enough going out. He needed some money coming in.
And then it happened. It was a critical point for Ricky. He discovered a way to generate quality leads for his business free of charge. The program that he found helps regular people generate 50+ leads per day. Also, Ricky found that he did not have to track down these leads; these leads came to him already inquisitive about what he had to offer. Finally, Ricky found he could make money off of his leads even if they decided not to join his primary direct marketing business. Ricky re-discovered his MLM Mojo. He achieved success that created a lot of notice among his peers. Ricky discarded his original list and began focusing only on his online leads. Ricky became quite successful in the direct marketing industry.
Have you lost your MLM Mojo? If that’s the case, find it fast. There is a much better way. I would hope that you too take a look at the program and do your due diligence. You won’t be disappointed. Greg Tucker